It all started with a breastfeeding pillow (and a very picky woman).
You should know something about my wife: she’s extremely picky.
I’m not exaggerating.... she really is.
There are very few things she actually likes.
I even get nervous buying her Christmas gifts because… well, who knows how she’ll react.
Anyway, one day, while we were expecting our first baby,
she started looking for the things we needed for the big arrival.
One of those things was a breastfeeding pillow.
But every single one looked boring to her.
I mean… how exciting can a breastfeeding pillow really be?
Nope.
She had her own vision: it had to be cute, and it had to match the home.
So, wanting to please her, I decided to find a manufacturer
who could make one exactly the way she imagined it.
And that’s how we created our first product…
Which turned out to be a total flop.
It was so original,
people just kept buying the usual boring ones.
(I’ll show you a video if you’re curious.)
But here’s something I have to admit:
because of her high standards — for both design and materials —
even in those early days when we had just a few customers,
they were all satisfied.
And little by little, those happy few turned into thousands.
For context: most people don’t bother to write reviews.
But when they do, it’s usually because something went wrong.
So the fact that we’ve earned the trust of so many parents
makes us really proud.
And I hope we’ll earn yours too,
if you ever decide to give us a chance.
Take a look around our shop.
Explore the solutions we’ve created.
Have a great day
and thanks for reading our story.
Santiago
👩🏼🤝👨🏻 Who We Are
We’re just two tired (but happy) parents, raising 4 kids.
• 👶 We’ve tested every product one-handed and half-asleep.
• 🧸 No influencers. No rented lofts. Just our real, chaotic home.
• 💥 If it didn’t survive toddler attacks, it didn’t make the shop.
• ✅ If it didn’t make our lives easier, we didn’t sell it.
• 💡 We don’t sell perfection. We sell solutions from the trenches
🙌 What We Believe
🚫 What We Don’t Do
• We don’t sell what looks good on Instagram.
• We don’t use stock photos or fake families.
• We don’t promise miracles.
💚 What We Do
• We create with love, test with our childs, and sell only what we’d use ourselves.
• We talk like humans, not like marketing robots.
• We believe in small helpers for giant days.
Because there are no free hours.
The Bisoo Manifesto
Being a parent isn’t a Pinterest board.
It’s waking up five times and not knowing what day it is.
It’s being on your feet with your mind on another planet.
And in that world, you learn fast:
There are no free hours.
No bonus naps. No “I’ll sleep later.”
No pause. No refund. No reset.
Just you.
A mattress that might survive the night.
A baby that might sleep.
And the hope that tonight isn’t the night you change the sheets… again.
That’s why we created Bisoo.
To protect what you can’t get back:
Your rest. Your peace. Your sanity.
We’re not here to decorate a crib.
We’re here to save you a wash at 3:26 a.m.
To give you back minutes with your eyes closed.
Because we know:
A good sheet is better than a thousand motivational quotes.
And because there are no free hours.
You deserve to live the few you get.
You don’t need more baby stuff.
You need things that work.